Inside
The Idea
Real Power... for Every Egyptian Woman.
BRIEF
Create a 30-second TV commercial for the new Toshiba 2000W Vacuum Cleaner with two motors, built around one unmistakable message: serious power.
OBJECTIVE
Make Toshiba’s dual-motor power the hero of the film — not as a technical claim, but as something the audience can see, feel and remember.
THE CHALLENGE
Power is easy to claim, but the challenge was to dramatize it — turning two motors into a TV moment that makes you feel the power before the product even has to explain it.
THE CREATIVE ANSWER
POWER YOU CAN FEEL. LITERALLY.
She’s cleaning while he watches the match — muscular, confident and clearly the stronger one in the room — until she switches on the second motor, the vacuum’s extra power travels through her, and suddenly she’s lifting the sofa with one hand, leaving no doubt that the strongest thing in the room isn’t him anymore — it’s Toshiba.
SLOGAN
قوة حقيقية… لكل ست مصرية
Real Power… for Every Egyptian Woman.